Generating interest to develop public financial and individual physical resources necessary to assist with the fund raising efforts of the Foundation was accomplished by utilizing voluntary participation of prominent members of the community with high name recognition. This campaign was successful and the structure of the Foundation expanded from a narrow objective of fund raising for capital improvements to a broad objective of generating public support and cultivating a pool of volunteers.
A public relations committee was formed to design and develop those items necessary for implementation of the charter of the Foundation including a brochure describing the Park, methods of participation, a gift catalog outlining future major projects, a slide and sound show and a media campaign that included the Park’s first major project.
The gift catalog, distributed to individuals, groups, organizations and corporations, outlined the different needs of the Park which were as varied as the needs of the community. A brochure was printed and sent to citizens and civic groups in the Parish and, when possible, a slide and sound production was used to make presentations to all those interested in the development of the Park. Cash gifts, volunteer time and labor to help with the construction of public shelters, trash collection, wildlife habitat management and other areas of involvement were encouraged.
These efforts created positive support on all levels and caused not only an awareness of public need but also the delivery of these services.
The Committee spent countless hours in developing these sales tools that were used to achieve its objective: to present the Park, its development and its need to the community. Not only used for fund raising, these presentations were also used to enlist members of the Friends of Lafreniere Park and to develop necessary public information and positive media attention in connection with the activities of the Foundation. Touting its main purpose, the Foundation set out to deliver its message that fund raising was necessary on many levels, not only to aid in the development of Lafreniere Park but also to subsidize capital improvements that has helped to make the Park the remarkable place that it is today.
The Foundation planned, operated and managed the first membership drive for the Friends of Lafreniere Park established on July 25th, 1981. Over 600 members joined the Friends’ ranks and this group helped to develop the broad base of community support that the Park still enjoys.
The Foundation then established the Philanthropic Committee that was charged with seeking out businesses and individuals who would be willing to make donations in excess of $5,000.
The Foundation finally formed the Recognition Committee to recognize those individuals and groups that made donations to the Foundation which became one of the more important aspects of securing significant donations, either in terms of the amount of a particular donation or in numbers of donations from specific campaigns.